Entrepreneurial Healthcare Growth Executive

Inbox Health powers patient billing and digital communication across medical billing companies and healthcare providers. Reconnecting with the CRO I worked with at Relatient, my mandate was to transform marketing into a high-velocity revenue engine while embedding artificial intelligence into both our internal workflows and client-facing offerings.

By combining quantitative account scoring with algorithmic intent signals, we eliminated sales friction and equipped our 10-person SDR pod with high-conviction targeting. Simultaneously, I engineered an autonomous competitive intelligence platform—to give our executive and sales teams real-time market awareness without manual research overhead.

Health Note was an early-stage clinical intake platform attempting to automate patient pre-visit questionnaires directly into physician EHR notes. Having never had a marketing leader, the CRO brought me in to establish the demand engine.

While we successfully stood up enterprise collateral and multi-touch outbound campaigns, rigorous GTM data and customer discovery surfaced a critical realization: AI scribing shifted the market fit.

NeuroFlow is the premier technology and clinical infrastructure platform for integrated behavioral health. Selling across health systems, commercial payers (e.g., Magellan, Prudential), and the Department of Defense / VHA required a multi-layered GTM strategy.

I spearheaded our Account-Based Marketing (ABM) pivot, uniting commercial data ops with outbound SDR territory design. By building a clinical ROI calculator that proved medical cost offset through collaborative care management (CoCM), we armed enterprise reps to win high-ACV multi-year contracts.

I joined Relatient as the very first marketing hire when the company was doing $4M in CARR. Over five years, I built the entire demand generation engine, digital presence, and SDR pod, driving 40% YoY growth to $40M CARR through a major private equity majority recapitalization and two strategic M&A integrations.

A core breakthrough was reframing Relatient from an appointment reminder vendor into the definitive "Digital Front Door" category leader. By partnering closely with KLAS Research and capturing the #1 organic rankings for high-intent health system search terms, we created an inbound and outbound flywheel that delivered 3–4x marketing ROI year after year.

At Healthways (later acquired by Sharecare), I led digital B2B demand generation across wellness, population health, and disease reversal programs. This was the era of modernizing enterprise marketing tech stacks from static brochures into dynamic inbound systems.

Beyond marketing operations, I served as an innovation scout—publishing over 20 horizon papers on emerging technologies and winning the company hackathon with the "Kanka Index," a predictive data model that scored hospital systems by wellness alignment and readmission penalties.

My career began in the high-stakes, real-time environment of Capitol Hill broadcast journalism and Hollywood film production. Operating live broadcast cameras in Senate press scrums taught me how to synthesize complex narratives under intense deadlines.

Transitioning into entrepreneurship with Taggist, I experienced the full cycle of product prototyping, investor pitching, and user testing. This blend of visual storytelling, live broadcast discipline, and software design became the unique foundation of my executive marketing and GTM career.